Grand Rapids & West Michigan

Local marketing that actually fills the calendar.

We build and run lead generation for home services companies — roofing, restoration, remodeling and the trades. Not theory from an agency that has never sold a roof. We run our own contracting brands, and we market them with the exact systems we'll run for you.

Book a strategy call See what we do

(616) 310-6169Talk to a real person

6+Home services brands built and marketed in-house

2018Operating home services brands since

ZIPLevel territory & market modeling

LocalFamily owned and operated

The problem

Most contractors don't have a marketing problem. They have a lead-quality problem.

You're buying the same shared leads as everyone else

Aggregator leads get sold three or four times. You're not selling a roof, you're racing to call first — and discounting to win.

Your agency doesn't understand the trade

They report on impressions and clicks. You need booked, confirmed, sat appointments in the ZIP codes your crews can actually reach.

Nobody owns the follow-up

Leads come in on the website, the phone, Facebook and the yard sign — then sit. Speed to lead is the whole game and nothing is joined up.

What we do

Everything between "nobody knows you" and "the crew is booked out".

Pick the pieces you need. Most clients start with lead generation and campaign management, then add territory strategy as they grow.

Lead generation & campaigns

Paid, local search, social and direct mail built for the trades — designed to produce booked appointments, not form fills.

Territory & ZIP-code strategy

We model markets down to the ZIP: where the homes, the age of roof, the income and the drive time actually line up for your crews.

Lead aggregation & resale

Volume we can't service ourselves gets qualified and routed to the right contractor — exclusive, in-market and fresh, not resold four times.

Marketing for home services brands

Roofing, restoration, siding, windows, gutters, decks. Multi-brand where it makes sense, cleanly separated where it doesn't.

Small business marketing

Local businesses that need a working website, a phone that rings and a Google profile that shows up — without an enterprise retainer.

Fundraisers & community marketing

Sponsorships, school and church fundraisers, neighborhood events — marketing that earns goodwill instead of interrupting people.

Why Thrive is different

We're operators first, marketers second.

Thrive was built inside a family owned West Michigan home improvement group. We market our own roofing, restoration and remodeling brands every single day — we live with the cost per lead, the close rate and the crews sitting idle when the calendar is thin.

We've sold the job, not just the click
We measure booked, sat and closed — not impressions
You own your accounts, your data and your numbers. Always.
Local, family owned and accountable to our name

"If a campaign doesn't work, we don't lose a client. We lose a week of our own crews' work. That's a very different level of caring."

Every system we sell has already been tested on our own P&L — from ZIP-level targeting models to appointment confirmation scripts and rehash processes.

How it works

Three steps. No twelve-month handcuffs.

Market & territory review

We look at your service area, your capacity and your close rate, then model where the winnable work actually is. You get the analysis whether or not we work together.

Build the engine

Campaigns, landing pages, tracking, call handling and follow-up — wired together so every lead is answered fast and nothing falls through.

Run, measure, adjust

Weekly numbers that a contractor can read: leads, appointments set, appointments sat, jobs sold, cost per sold job. We tune from there.

Coming soon · Free forever

A free registry for food banks and community resources.

Marketing dollars shouldn't only chase revenue. We're building a free, open directory of West Michigan food banks, pantries and community support services — no fees, no ads, no catch — so people can find help quickly and local organizations can be found at all.

If you run a food bank, pantry, shelter or community program and want to be listed, we'd like to hear from you.

Add your organization Sponsor the registry

Common questions

Straight answers

Do you only work with roofers?

No. Roofing, restoration, remodeling and the exterior trades are where we're strongest, but we work with local small businesses too. If your customers are within driving distance, we can help.

Do you work with competitors in the same market?

No. We agree a service territory up front and we don't market two competing companies inside it. Ask us about exclusivity when we talk.

Who owns the ad accounts and the leads?

You do. Your accounts, your data, your customer records — set up in your name from day one. If we ever part ways, nothing is held hostage.

Are your leads shared with other contractors?

Leads we generate for you are yours. Where we aggregate leads separately, they're qualified and routed exclusively — we don't sell the same homeowner to four companies.

How fast can we start?

The market and territory review takes a few days. Live campaigns typically follow within two to three weeks, depending on how much needs to be built.

Let's talk

Tell us your market. We'll tell you what's winnable.

A short call, a look at your territory and an honest answer about whether we can help. No pitch deck, no pressure.

Call (616) 310-6169 Email us

5015 Division Ave S, Wyoming, MI · Serving Grand Rapids & West Michigan